

Asia Family Offices Turn Cautious in 2025, Favouring Cash
Asia family offices turned more cautious in 2025, with expected average portfolio returns falling to 6% from the 10% respondents had anticipated in 2024, as market volatility and concerns over US tariffs and fiscal policy clouded the outlook, according to Campden Wealth and BNP Paribas Wealth Management. Cash was seen as the most rewarding asset class over the next 12 months, while private markets still made up 24% of average portfolios, second only to public equities at 27%.
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