Over half of CEOs in the Philippines worry their businesses won’t be viable in the next decade without significant changes, reports PwC Philippines from their 27th Global CEO Survey. This sentiment is lower, however, in the Philippines (54%) compared to the Asia-Pacific average (63%). The survey, covering 1,774 CEOs including 35 from the Philippines, highlights the United States and China as key to growth prospects. CEOs are prioritising reinvention, focusing on technology and workforce investments to address challenges like cybersecurity and skill shortages. Moreover, 97% have already altered their value creation methods, with many embracing generative AI to enhance efficiency and innovation.