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Asian investors lag in digital investing: Survey


Retail investors in Asia are less likely to hold investments on digital platforms than their global peers

Retail investors in Asia are less likely to hold investments on digital platforms than their global peers, despite relying heavily on online sources for financial advice, a survey by French asset manager Amundi showed. While 77% of global investors use digital platforms for investing, the figure was 74% in Asia, with lower rates in Singapore (69%), Japan (64%), and Thailand (46%). By contrast, Finland, Brazil, Sweden, and South Korea reported digital adoption rates of 89% or higher. However, 76% of Asian investors seek advice online, matching the global average. In China, 86% rely on digital sources for investment decisions, with high trust in platforms like Douyin and WeChat. The survey polled over 11,000 investors aged 20–60 across 25 countries.


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