Asset management firms should clearly define their sustainability objectives and reinforce governance structures to meet escalating client and regulatory expectations, according to a new report by the ASIFMA Asset Management Group (AAMG). The paper, titled ‘Navigating Sustainability in Asset Management: A Practitioner’s Guide’, emphasises that articulating a firm's sustainability intent is crucial for aligning efforts and resources effectively. The AAMG highlights the importance of top-down support from CEOs and senior management to empower sustainability practitioners across organisations. Clear roles and responsibilities are advised to integrate sustainability into all functions, reducing over-reliance on specialist teams. The report also urges firms to balance global sustainability frameworks with local adaptations to address differing market maturities and regulatory landscapes. Leveraging industry standards and external initiatives can aid in this alignment.