Binance has identified Thailand as a key market in its goal to mainstream cryptocurrency, aiming to reach one billion users globally, executives said. With a 12% crypto penetration—double the global average—Thailand ranks among Binance’s top 20 markets out of more than 100. Chief Marketing Officer Rachel Conlan highlighted Thailand’s progressive regulatory approach, which she believes will support the crypto industry’s growth. Binance added 60 million users in the past six months, driven by rising institutional adoption and ETF approvals. CEO Richard Teng noted Binance is now the most regulated exchange worldwide, with 20 approvals, as it collaborates with regulators to establish crypto frameworks. Teng expects 2025 to be a stronger year for crypto, supported by easing macroeconomic conditions and anticipated rate cuts.