BNP Paribas has appointed Bruno Boussard as CEO of its Taiwan branches, effective October 1, 2024, pending regulatory approval. Boussard, who joined the bank in 1993 and has over 30 years of experience, will report to Paul Yang, CEO Asia Pacific at BNP Paribas. He previously served as Deputy Head of Group Asset Liability Management Treasury in Paris. Boussard succeeds Manon Breuvart, who is returning to Paris to become Head of Credit at BNP Paribas Wealth Management, reporting to CEO Vincent Lecomte. The appointment underscores BNP Paribas’s commitment to strengthening its leadership team in Taiwan and expanding its presence in the Asia-Pacific region, according to the announcement.