China Life Insurance has launched a RMB10bn (USD1.4bn) equity investment fund focused on China’s growing silver economy, projected to surge as the elderly population is expected to constitute 28% of the total by 2040. Announced via WeChat, the fund aims for an initial RMB5bn (USD692m) close, attracting interest from various insurers. Managed by China Life Private Equity Investment, it is strategically based in Chongqing to boost elderly care in western China, aligning with government policies to support the aging demographic. The fund will target the silver economy, poised to expand from RMB7tr in early 2024 to RMB30tr by 2035.