Eleven companies have expressed interest in establishing operations in the Forest City Special Financial Zone (SFZ), according to Malaysian authorities. Eight of these firms plan to set up family offices, including four from Malaysia and the rest from Singapore, Indonesia, and Taiwan. Investors are drawn by a proposed 0% corporate tax rate for family offices, part of a broader set of incentives expected to become legally binding by the first quarter of 2025. The SFZ is seen as a key element in Johor’s efforts to attract private wealth management services, complementing large-scale investments in data centres and other infrastructure projects. Although regulatory complexity and logistical challenges remain, streamlined approvals and improved connectivity are expected to enhance the zone’s appeal.