Goldman Sachs has launched a streamlined family office platform that merges its Ayco and Private Wealth Management services, offering flexibility and customization for private wealth clients. The platform provides an “à la carte” option for clients to select services as their needs evolve, reflecting a shift toward personalised, outsourced family office solutions. Goldman said clients increasingly seek family office-like wealth management without the complexities of running one. The platform, led by Stacy Mullaney, integrates third-party fintech tools and offers services in reporting, investment, and cybersecurity. Family Office Solutions and Private Family Office services will be managed by Chris Gleason and Laura Carroll, respectively, to meet ultra-high-net-worth clients’ diverse needs.