GX Bank Berhad (GXBank), backed by Grab, alongside Zurich General and Life Insurance Malaysia, has announced a decade-long exclusive bancassurance partnership aimed at creating micro-protection products for underserved Malaysians. Leveraging technology and data insights, GXBank plans to identify customer issues and collaborate with Zurich Malaysia to develop digital insurance solutions that are simple, affordable, and tailored for accessibility. The initial offering, targeting a Q3 launch, will focus on protecting individuals from cyber-crime and scams. GXBank CEO Pei-Si Lai highlighted the partnership’s alignment with the bank’s mission to serve Malaysians facing digital banking risks, while Zurich Malaysia’s CEO Junior Cho emphasised the joint effort to produce relevant, affordable insurance options to empower Malaysians financially.