Family offices in Hong Kong are increasingly integrating philanthropy into their core strategies, viewing it as more than just charitable giving. Aligning with global trends, these privately held companies are using selective philanthropy to embed family values into impact investments and legacy building. Despite Hong Kong hosting over 2,700 single-family offices and 15,000 charities, only 8% of social organisations receive ongoing capacity-building funding from philanthropists and family foundations, below the Asian average of 15%, according to the Doing Good Index 2024. Challenges include measuring the precise impact of philanthropic efforts and aligning them with profit-driven business models. Initiatives like Impact Link (iLink) are strengthening Hong Kong's position as a global philanthropic centre by connecting family offices and investors with worldwide causes.