Jeffrey Yap, a former HSBC banker, has joined Malaysia’s Hong Leong Bank as regional head of wealth management, overseeing its wealth and private banking business. Yap will focus on implementing a wealth continuum strategy, driving digital transformation, and developing innovative investment solutions. He also aims to leverage the bank’s Asian network and foster excellence in wealth advisory services. With over 20 years of experience, Yap previously served as HSBC’s head of investment and wealth solutions for Southeast Asia. His appointment aligns with Hong Leong Bank’s ambitions to expand its regional footprint and strengthen its position in the Asian wealth management market.