London-based HSBC is expanding its presence in Singapore with plans to open three wealth centres by early 2025, aimed at enhancing client engagement across the entire wealth spectrum, from mass market to ultra-high net worth individuals. The first centre is set to launch in the central business district in June, with others following in 2024 and early 2025. This expansion is part of HSBC’s strategy to increase physical customer interactions and will accompany a five-fold increase in investments in its physical network and a more than one-third increase in client-facing staff by 2028. HSBC Singapore CEO Wong Kee Joo emphasised the bank’s commitment to meeting the sophisticated needs of clients in Singapore’s growing financial hub through enhanced services and digital capabilities.