Prudential Malaysia Assurance Bhd (PAMB) is advocating for enhanced financial literacy among young Malaysians, particularly in understanding complex financial instruments and the value of income and health protection. CEO Lim Eng Seong sees this as vital for their future financial stability. PAMB’s educational initiatives, like Cha-Ching, Duit Right, and Adult Financial Education, along with the PRUKasih Aman micro-insurance programme, reflect this focus. This push aligns with the findings of Fulfilling Futures - Seeking Future Financial Security, a report by Economist Impact. It highlights significant financial concerns among Malaysians aged 25 to 34, attributed to low wage growth, rising living costs, and limited financial literacy. The report underscores the critical need for financial education to build long-term financial resilience among Malaysian youth.