Hong Kong's investment promotion agency, InvestHK, has launched a European tour to attract high-net-worth individuals to establish family offices in the city. Charles Ng Siong-kwong, InvestHK's associate director general of investment promotion, began the trip on Sunday, visiting major cities such as London, Milan, Lugano, and Paris. The initiative targets ultra-wealthy Europeans facing uncertain tax environments, offering Hong Kong's favourable tax policies and robust financial infrastructure as incentives. Ng will meet with family office representatives to discuss investment strategies and speak at the Lugano Finance Forum in Switzerland. The move aligns with Hong Kong's efforts to position itself as a leading hub for family offices in Asia, amid projections of a 40% surge in Asia-Pacific single-family offices to 3,200 by 2030.