Japanese companies are increasingly helping employees build personal financial assets through expert advice and educational seminars. Businesses are inviting financial experts to guide employees on managing their defined-contribution pension plans and provide insights into the revamped Nippon Individual Savings Account (NISA), a tax-exempt investment programme launched this year. The aim is to enhance employees’ financial awareness and satisfaction. In these pension plans, companies contribute premiums while employees manage the funds. Financial products range from principal-guaranteed types to investment trust funds. Technology giant NEC emphasises investment education for its employees, with defined-contribution plans making up 80% of retirement-related allowances. NEC acquired a controlling stake in Japan Asset Management and aims to support asset formation for corporate employees.