Kasikon Asset Management (KAsset), Thailand’s top mutual fund company, has appointed Win Phromphaet as its executive chairman. Bringing over two decades of financial expertise, including a significant tenure at Bank of Ayudhya (Krungsri Bank), Phromphaet assumed his new role with a commitment to uphold KAsset’s market dominance. He aims to maintain KAsset’s position as the largest fund in Thailand by assets under management, which currently stands at nearly THB1.6tr (USD47.54bn), by enhancing collaborations such as those with JP Morgan Asset Management for global asset allocations. Additionally, KAsset is focusing on sustainable investment strategies, partnering with Lombard Odier to develop environmentally and socially responsible investment approaches. This strategic direction underscores KAsset’s role as a top-tier player in the mutual, private, and provident fund sectors.