Malaysia is emerging as a key player in the ASEAN family office space, leveraging its leadership in Islamic wealth management and Shariah-compliant financial services. The country offers ultra-high-net-worth individuals (UHNWIs) unique advantages in ethical asset management, particularly in structuring wealth according to Islamic principles. With its expertise in Islamic finance and commodity financing, Malaysia presents opportunities for UHNWIs looking to expand their business footprints in ASEAN. UOB Kay Hian Wealth Advisors' head of investment research, Mohd Sedek Jantan, said Malaysia needs to have a multi-faceted strategy focusing on regulatory flexibility, competitive tax incentives, and an open immigration policy appealing to global elites to attract family offices and UHNWIs.