Prudential Vietnam Assurance and HSBC Vietnam have formed a bancassurance partnership to address growing demand for protection and wealth planning solutions, driven by Vietnam’s robust economic growth and expanding middle class. The collaboration aims to offer high-net-worth individuals and emerging affluent customers investment-linked insurance products through HSBC’s distribution network and Prudential’s expertise. Vietnam’s middle class is projected to reach 50% of the population by 2030, underscoring the need for life insurance as a tool for wealth protection and intergenerational financial planning. The partnership is positioned to support long-term economic growth and deliver tailored financial solutions. Both firms aim to enhance customer experiences while contributing to Vietnam’s economic development through a combination of trusted expertise and high-quality offerings.