Standard Chartered plans to open its sixth cross-border wealth management centre in Hong Kong as part of its strategy to attract high-net-worth clients and expand its affluent banking business. The move aligns with the bank’s broader USD1.5bn investment announced in December 2024, aimed at enhancing digital capabilities, client services, and marketing to capture USD200bn in net new money over five years. The bank hired 100 relationship managers last year to support its high-net-worth clientele and is exploring additional centres in China’s Greater Bay Area. The expansion underscores Hong Kong’s role as a key wealth management hub amid increasing demand from affluent clients in the region.