Thailand’s non-life insurance market, currently valued at THB180bn, could grow 2.5 times to THB734bn, boosting the penetration rate to 6% with the help of digital transformation, according to Dhipaya Group Holdings. Through its subsidiary TIP ISB, Dhipaya partnered with Beryl 8 Plus to form HoriXon T8, leveraging AI to enhance the insurance ecosystem with personalised products and efficient distribution. The industry is expected to grow 0.5-2.5% in 2025, supported by tourism recovery, public investment, and a stronger economy. Health insurance will adopt co-payment schemes in March, while automotive insurance premiums are projected to rebound. Non-life insurance currently accounts for 31% of Thailand’s THB276bn insurance market, with a penetration rate of just 1.9%, far below South Korea’s 6%.