Commercial banks in Vietnam will continue to sell investment-linked insurance products through the bancassurance channel, following a reversal by the State Bank of Vietnam (SBV). Initially, a draft circular in March proposed a ban, but the final circular permits these sales under existing insurance regulations. Industry experts, including Dau Anh Tuan from the Vietnam Chamber of Commerce and Industry and Tran Nguyen Dan, a university lecturer, argued against the ban, noting the model’s popularity and effectiveness internationally. They advocated for improved supervision rather than restrictions. Meanwhile, the Ministry of Finance has introduced new requirements to enhance transparency, including mandatory illustrative charts for insurance products on company websites and specific qualifications for bank employees handling insurance sales.